Guide
Best time to call customers: how to plan a calling day
There is no single best time that suits every business. This guide shows how to plan a calling day and how to find the best time for your own customers.
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Why there is no single answer
Shop owners, office workers, students and doctors keep different hours. Festival seasons, exams and month-end change routines too. The best time to call is when your customers are free, and that is something you can test.
Plan the day around your team
AI calls can run through the day, but live transfers need people. Plan the day so your team is free when interested people are likely to be transferred, and spread first attempts and retries across the hours you are allowed to call.
First attempts and retries
- Make first attempts soon after an enquiry, while the person still remembers it
- Retry unanswered numbers at a different time of day, not straight away
- Keep retries few, so people do not feel chased
- Stop calling anyone who says they are not interested
Respect calling rules and people's time
- Call only within the hours allowed for your type of call
- Respect do-not-call requests and preferences
- Avoid very early mornings, late evenings and important holidays
- Make the first sentence clear about who is calling and why
How to find your own best time
- Split a batch of calls across morning, afternoon and evening.
- Track how many are answered, and how many become qualified leads, in each slot.
- Repeat over a few weeks, so one unusual day does not mislead you.
- Move more first attempts into the slots that work, and keep testing.
Different audiences, different hours
Use these as starting points to test, not as rules:
- Shop owners and traders: try calling outside their busiest trading hours
- Office workers: try lunch breaks and early evenings
- Parents of school students: try late mornings and early evenings
- Business buyers: try working hours on weekdays
Questions people ask
What is the best day to call customers?
It depends on your audience. Test the same campaign on different weekdays and on weekends, and compare answered calls and qualified leads.
How many times should we retry an unanswered number?
Keep retries few and spread them across different times of day. If someone does not answer after a few attempts, stop or try another way to reach them.
Are there rules about calling hours in India?
Yes. Telemarketing in India is regulated, and the rules cover whom you may call and when. Check the current rules for your type of call with your telecom provider or adviser.
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